Words Are Magic: Inside the Ancient Egyptian Ritual Behind This Perfume House

Key Takeaways

  • Amiee Gibson created The Hidden Court of Heka as a luxury ritual perfume house rooted in the ancient Egyptian concept that words are magic.
  • The perfumes are categorized into distinct worlds called chambers, such as the heart, dream, and whispers chambers, each representing a unique sense of belonging.
  • Each fragrance is carefully formulated using a jojoba oil base and aged for eight to twelve weeks to allow complex scent notes to blend harmoniously.
  • Amiee also handcrafts warded, protected spirit boards designed for solo use rather than traditional group settings.
  • Applying a small amount of Vaseline to your pulse points before putting on the ritual perfume can significantly extend its longevity throughout the day.

At Spirit Fest in Virginia Beach, Will and Karen sit down with Amiee Gibson of The Hidden Court of Heka, a luxury ritual perfume house built entirely around one Egyptian concept: that words, spoken, written, or simply held in the heart, are magic.

Amiee walks through her three "chambers," each a scent world built around a different sense of belonging, from resin-and-rose blends to a dream-enhancing floral chamber of blue tansy and jasmine. She explains why her perfumes age for eight to twelve weeks before they're ready, how a jojoba-oil base gives them a two-year shelf life, and the small ritual trick that can stretch a single application to last all day.

The conversation turns personal and a little spooky when Amiee describes her handmade spirit boards, each one warded, engraved with an original incantation, and designed to be used alone rather than with a group, a deliberate departure from the Ouija boards most people grew up fearing.

It's a conversation about intention, craft, and the old idea that what you speak, you become.

Guest: Amiee Gibson, The Hidden Court of Heka
Find her: hiddencourtofhekka.com

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Frequently Asked Questions

What is ritual perfume?

Ritual perfume is a specialized fragrance designed to be applied during spiritual rituals, as a daily personal ritual, or to enhance specific intentions like meditation and sleep.

Who is Amiee Gibson?

Amiee Gibson is the founder of The Hidden Court of Heka, a luxury ritual perfume house and creator of handmade spiritual tools like warded spirit boards and custom journals.

What are the chambers in The Hidden Court of Heka?

The chambers are curated scent collections—including the chamber of heart, chamber of dream, and chamber of whispers—each built around different botanical notes and feelings of belonging.

How long do Amiee Gibson's ritual perfumes last?

The jojoba oil-based perfumes maintain their intended scent profile for about two years and can linger on the skin for up to 24 hours.

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- We're the skeptic musicians and we are back here.

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It's very fast in Virginia Beach.

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We are surrounded by a plethora of amazing exhibitors

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and care went and pulled this young lady from her tent,

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kicking and screaming to come talk to us.

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- Very gracious, this is a great tip.

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Tell us all about what she's doing here.

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- Yeah, so present to you here, Amy Gibson.

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Amy, you are here with the hidden court of,

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(laughing)

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what is it exactly, are we talking?

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- So the hidden court of Pekka is a ritual perfume

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a luxury perfume house.

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- No.

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- A luxury ritual perfumes in sense

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and different whole objects like spirit boards,

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journals, all the back and stuff.

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- Oh.

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- So I've never heard the term ritual perfume.

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I think it's self explanatory, but what exactly is it

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because maybe it's not.

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- So ritual perfume is perfume that you can apply

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while doing a ritual.

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You can apply it as a ritual.

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- Oh.

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- And you can apply it in a daily manner as well.

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So I personally use it myself.

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I use what I make.

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Now I apply it ritually to all of my pulse points

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every morning as a personal ritual.

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- Oh, nice.

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- So we're talking about rituals and what exactly

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is the goal of doing these rituals

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and using these types of perfumes, ritual perfumes?

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- So the hidden court of Pekka is,

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all about memory, transformation,

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and a sense of belonging.

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So my perfumes are separated in different chambers.

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So currently I have three chambers open.

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I have a chamber of heart,

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I have the chamber of dream,

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and I have the chamber of whiskers.

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And so each chamber represents a different sense

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of belonging.

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So I've tried to create a place that you can visit,

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a world that you can enter,

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where you can find something that belongs to you

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and that you belong to.

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- Oh, that sounds cool.

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And I love the hidden court of,

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oh you said it differently, you said Pekka, right?

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So I'm gonna try to,

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but it's cool it's got like an ancient Egyptian feel to it.

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So it's almost like these chambers are,

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like chambers are the pyramids, you know?

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- Exactly.

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- And if I move a little bit, you can kind of see it.

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Like, great.

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- Yeah.

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- Yeah, there you go.

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(laughing)

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- It has like this whole feel you walk in,

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it's dark, dimly lit, it's really cool.

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- Right.

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- Thank you.

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- So these perfumes,

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'cause you do, you also mentioned that there's like

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Ouija boards and all that kind of stuff.

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Are they infused with this stuff?

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Is that,

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- So they are infused with magic.

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- Magic.

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- Yeah.

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- Absolutely.

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I make every board myself.

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I design all the art.

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I make every single one myself.

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And I create a incantation that I engrave on the back of each board

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which is then covered and velvet.

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So each board is already warded.

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It's already been in jokes.

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- It's protected.

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- It's been protected.

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It's been warded.

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It's been in boat.

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So they're already free.

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- Well, so you know, you hear about Ouija boards.

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I mean, something that we, as kids in the 80s,

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we kind of, well, maybe I just gave it us to play it around

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with it a little bit.

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- And they had like this like,

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- I don't know, I was just in the meaning.

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- This meaning.

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- For this feel,

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but then you see the movies and it's always connected to like

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something bad coming through.

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- Right.

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- Is that true?

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- No.

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- Okay, good.

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- No.

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- My drop, thank you.

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- I didn't think so, but that's what you, you know,

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you said see you got go.

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Don't use the Ouija board because, you know.

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- So that's one of the reasons why I ward and protect my boards.

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- Oh.

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- Before I give them, we're seldom to anybody

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because I want to make sure that whatever comes through

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is also some and is good.

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And it's not there for anybody's harm

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boards or hurt anybody.

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My spirit boards are a little different

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than the original Ouija boards because, you know,

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the original Ouija game, you had to have friends

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to make the game to have my Ouija boards,

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my spirit boards, you don't.

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You can use them by yourself.

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- Oh.

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- Oh.

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- So you give them a set as a connection tool

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with the other side or divination tools

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or all of the above, yeah.

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- All of the above.

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- Okay.

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Another vendor I gotta go see after that.

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- You can't even talk about that.

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- I'm gonna be broke by the end of the week.

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- It's week.

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(laughing)

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- So these ritual perfumes,

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they haven't said to them?

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- They all have different scent.

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So that currently nine.

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I just am dropping once a day in honor of my birthday,

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which is today.

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- Happy birthday!

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- So I've got my newest one is Marin Ubet.

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And it is a Rose resin blend.

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It's very, very lovely.

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- Wow.

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- So are most of the scents in an earthly family

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or do you have different, like?

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- So I have different ones.

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My chamber of whispers is like more like incense.

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Smells like incense.

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So there's a lot of sandalwood, frankincense, more.

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- Butchlea.

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- I don't have anything with the chule right now.

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That's on my list.

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- Oh, okay.

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- My chamber of heart is mostly resins and rose.

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And then my chamber of dreams,

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that's the chamber for my liminal people, my dreamers.

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So that one is blue, tancy, jasmine,

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it's the violet leaf.

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That kind of stuff.

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So that's my floral chamber.

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- Now is that something that you could put on

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and then before you go to bed?

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Does it help enhance your dreams?

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- Yes.

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- Wow.

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- I found it to be sell at least.

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- Wow, that's awesome.

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- So do you provide free smell?

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- Of course.

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- Oh, literally.

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Oh, nothing really didn't come to Virginia Beach

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and then just entered into your fest, free smells.

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This is much better than that.

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- Pretty good, it smells like clarifying that.

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(laughing)

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'Cause you get some free smells anyway, really.

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- Yeah, but this is way better than that.

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- This smells you'll want to smell.

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- It's way better than that same with shop for sure.

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So you talk about the one that's just being released now.

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How long did it take you?

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How long did it take you to produce these things

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or come up with these things?

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- So I come up with them over a few days.

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I make them and then all of my perfumes age

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at least e-licks.

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- Oh wow.

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- So what you're smelling is not a brand new perfume.

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It's something that has mastered it for at least eight weeks.

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These two NOS have mastered it for 12 weeks.

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- Wow.

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- So there's a good thing I'm assuming

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'cause I don't know either of our perfumes, but.

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- So it sounds like it's good.

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- When you make a perfume,

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you originally will smell all the different parts of it.

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So my perfumes regularly have eight to 10 different components.

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When you smell it, it smells like a train rack at first

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because it smells every single little thing

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and sometimes some of them are trying

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to spring louder than the rest.

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So when you let the Mary over a course of a few weeks,

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all the back kind of melts together

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and becomes one scent.

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Whereas before it smells like all of them

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yelling for attention at the same time.

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- Gotcha.

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- So now they all smell like they're supposed to smell.

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So they've been beaten down into submission

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and just like just like nice and was playing nice.

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- They have been gently blended.

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It have been gently blended.

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- So male energy, female energy.

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(laughing)

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- So do they have like a lifespan?

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Does I know some perfumes are, you know,

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the last forever sent those into the little more.

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Chemically, yours sounds like they're made

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with this beautiful organic or fresh sort of products.

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Do they have a life-elinative lifespan

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or do those just last?

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- So lifespan as far as how long the oil's last?

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- And it's all like it'll smell the way it's supposed to smell.

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- So they'll smell the way that they're supposed

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to smell for about two years.

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- Oh, two years.

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- Wow.

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- Wow.

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- That's great.

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Yes.

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- They're all formulated in hell about oil,

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which is actually the closest oil to the human sebum.

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- Wow, I did not know that.

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00:08:24,960 --> 00:08:26,520
- It's actually a liquid wax.

242
00:08:26,520 --> 00:08:30,080
- So we have a liquid wax inside of this?

243
00:08:30,080 --> 00:08:30,920
- That makes sense.

244
00:08:30,920 --> 00:08:32,280
I just ordered some of that for my nails.

245
00:08:32,280 --> 00:08:34,560
So this must have helped your nail beds.

246
00:08:34,560 --> 00:08:35,400
- Yes.

247
00:08:35,400 --> 00:08:36,240
- Now I know why.

248
00:08:36,240 --> 00:08:37,080
- Yep.

249
00:08:37,080 --> 00:08:37,920
- Well, that's cool.

250
00:08:37,920 --> 00:08:39,560
- I just asked, "Quad."

251
00:08:39,560 --> 00:08:40,920
And I have an expert.

252
00:08:40,920 --> 00:08:41,760
- Yep.

253
00:08:41,760 --> 00:08:43,600
So they are all made with that,

254
00:08:43,600 --> 00:08:45,800
which has a very long lifespan.

255
00:08:45,800 --> 00:08:46,640
- Okay.

256
00:08:46,640 --> 00:08:47,280
- On the skin,

257
00:08:47,280 --> 00:08:50,560
microphones will last for at least 24 hours.

258
00:08:50,560 --> 00:08:51,400
- Wow.

259
00:08:51,400 --> 00:08:52,400
- I put mine on yesterday.

260
00:08:52,400 --> 00:08:54,160
I just smell like it today.

261
00:08:54,160 --> 00:08:55,000
- That's awesome.

262
00:08:55,000 --> 00:08:58,840
And if you wanted to last even longer, a little tip,

263
00:08:58,840 --> 00:09:01,120
you put a little bit of Vaseline on your close coins,

264
00:09:01,120 --> 00:09:03,000
and then apply the perfume over it,

265
00:09:03,000 --> 00:09:05,240
and it will smell for even longer.

266
00:09:05,240 --> 00:09:06,080
- Wow.

267
00:09:06,080 --> 00:09:06,920
- It has to be cool.

268
00:09:06,920 --> 00:09:08,720
- Or for a really stressful day.

269
00:09:08,720 --> 00:09:09,560
- Yeah.

270
00:09:09,560 --> 00:09:11,240
- Yeah, keep that smelling in that.

271
00:09:11,240 --> 00:09:13,960
- So it feels like this has its origins

272
00:09:13,960 --> 00:09:16,680
in some sort of like a wica or something,

273
00:09:16,680 --> 00:09:19,480
some sort of witchcraft tradition.

274
00:09:19,480 --> 00:09:20,640
Is that fair?

275
00:09:20,640 --> 00:09:24,360
- So my inspiration is Egyptian magic.

276
00:09:24,360 --> 00:09:25,440
- Egyptian magic.

277
00:09:25,440 --> 00:09:28,640
- Heca is the Egyptian word for magic.

278
00:09:28,640 --> 00:09:31,720
And it's actually the Egyptian concept of magic,

279
00:09:31,720 --> 00:09:36,360
which is that words are heca, words are magic.

280
00:09:36,360 --> 00:09:39,320
Not just spoken words, but written words,

281
00:09:39,320 --> 00:09:41,520
words that you think that are in your heart.

282
00:09:41,520 --> 00:09:42,360
- 100%.

283
00:09:42,360 --> 00:09:43,200
- Yeah.

284
00:09:43,200 --> 00:09:44,640
- What you think, what you think,

285
00:09:44,640 --> 00:09:47,040
so you speak, what you speak to the pub.

286
00:09:47,040 --> 00:09:47,880
- Right.

287
00:09:47,880 --> 00:09:51,800
- And so that is the concept of what heca is.

288
00:09:51,800 --> 00:09:53,600
That is my inspiration.

289
00:09:53,600 --> 00:09:56,520
I spoke this into being, and so what is?

290
00:09:56,520 --> 00:09:57,960
- I love that.

291
00:09:57,960 --> 00:10:00,720
So much, guys, you've got to come out here,

292
00:10:00,720 --> 00:10:03,480
meet Amy Go, check out the hidden court of heca.

293
00:10:03,480 --> 00:10:07,560
That, they sound amazing.

294
00:10:07,560 --> 00:10:11,360
You know, I think I'm gonna go and experience it.

295
00:10:11,360 --> 00:10:12,480
- Now this one's mine.

296
00:10:12,480 --> 00:10:13,640
You've already had that.

297
00:10:13,640 --> 00:10:14,960
(laughing)

298
00:10:14,960 --> 00:10:15,720
- Okay, I'll hang with Clint,

299
00:10:15,720 --> 00:10:16,600
show him with Amy.

300
00:10:16,600 --> 00:10:17,440
(laughing)

301
00:10:17,440 --> 00:10:21,200
But regardless, she's just one of many, many exhibitors here

302
00:10:21,200 --> 00:10:23,160
at the Spirit Fettish Convention Center.

303
00:10:23,160 --> 00:10:24,560
You definitely wanna make it out here.

304
00:10:24,560 --> 00:10:26,880
If you have no plans for the weekend,

305
00:10:26,880 --> 00:10:28,720
we're here all day today until six o'clock.

306
00:10:28,720 --> 00:10:30,960
We're here tomorrow until five thirty.

307
00:10:30,960 --> 00:10:32,320
Come say hello to us.

308
00:10:32,320 --> 00:10:33,240
Come say hello to Amy.

309
00:10:33,240 --> 00:10:35,840
Come say, come have the free smells because--

310
00:10:35,840 --> 00:10:37,160
- Check out the Ouija boards.

311
00:10:37,160 --> 00:10:38,000
- Yeah.

312
00:10:38,000 --> 00:10:40,360
So is it, is it polite to say Ouija board

313
00:10:40,360 --> 00:10:42,240
or is it better to say Spirit board?

314
00:10:42,240 --> 00:10:43,520
- I call them Spirit boards.

315
00:10:43,520 --> 00:10:45,160
I have people who call them Ouija boards.

316
00:10:45,160 --> 00:10:46,440
- I started the whole conversation

317
00:10:46,440 --> 00:10:47,280
by saying Ouija boards.

318
00:10:47,280 --> 00:10:48,120
So it's on me.

319
00:10:48,120 --> 00:10:49,920
- I know, I did, it's my fault.

320
00:10:49,920 --> 00:10:54,920
But so, and then any other objects that you have

321
00:10:54,920 --> 00:10:57,040
that wanna make sure that you, that we focus on.

322
00:10:57,040 --> 00:10:57,880
- Sure.

323
00:10:57,880 --> 00:10:59,800
- I make, not only my own perfumes,

324
00:10:59,800 --> 00:11:03,080
my own Spirit boards, I also make my own incense.

325
00:11:03,080 --> 00:11:04,080
- Oh.

326
00:11:04,080 --> 00:11:05,240
- So I have that.

327
00:11:05,240 --> 00:11:07,800
I make journals.

328
00:11:07,800 --> 00:11:10,520
So I create all the art and I put the art

329
00:11:10,520 --> 00:11:12,080
on the front of these journals.

330
00:11:12,080 --> 00:11:14,320
- Is it the Egyptian type of themed arts?

331
00:11:14,320 --> 00:11:15,400
- Well, different kinds.

332
00:11:15,400 --> 00:11:16,240
- Oh, okay.

333
00:11:16,240 --> 00:11:17,720
So if there's something that's not Egyptian

334
00:11:17,720 --> 00:11:21,440
that's your bent, you can certainly look for what that is.

335
00:11:21,440 --> 00:11:23,200
But I also do take custom orders.

336
00:11:23,200 --> 00:11:26,080
So you don't find something that you like.

337
00:11:26,080 --> 00:11:29,760
I can always draw something up and send it to you that email.

338
00:11:29,760 --> 00:11:32,240
And you can tell me what you want to tweak anything.

339
00:11:32,240 --> 00:11:33,080
- Fabulous.

340
00:11:33,080 --> 00:11:34,280
- And I can make you whatever you want.

341
00:11:34,280 --> 00:11:35,120
- That's so awesome.

342
00:11:35,120 --> 00:11:35,960
- Awesome.

343
00:11:35,960 --> 00:11:37,320
So you can smell good, your house can smell good

344
00:11:37,320 --> 00:11:40,160
while you're journaling about what the Spirit board told you.

345
00:11:40,160 --> 00:11:41,160
The whole thing.

346
00:11:41,160 --> 00:11:42,000
That's right.

347
00:11:42,000 --> 00:11:44,480
- Now, we know for sure we want everybody to come here

348
00:11:44,480 --> 00:11:45,720
and meet you in person, Amy.

349
00:11:45,720 --> 00:11:47,320
But if they can't come for some reason

350
00:11:47,320 --> 00:11:48,640
or another part of the country

351
00:11:48,640 --> 00:11:50,680
where they're not close to Virginia Beach,

352
00:11:50,680 --> 00:11:53,040
is there a way for them to access your products?

353
00:11:53,040 --> 00:11:53,880
- Absolutely.

354
00:11:53,880 --> 00:11:57,080
You can visit me at hiddencourtofhaka.com.

355
00:11:57,080 --> 00:12:02,160
It's on, I have mail and website and I have an app and app.

356
00:12:02,160 --> 00:12:03,000
- Oh, that's it.

357
00:12:03,000 --> 00:12:03,840
- Perfect.

358
00:12:03,840 --> 00:12:06,160
- And Haka's H-E-K-K-A.

359
00:12:06,160 --> 00:12:07,000
- Yes.

360
00:12:07,000 --> 00:12:07,840
- H-E-K-A.

361
00:12:07,840 --> 00:12:09,040
- Oh, one K.

362
00:12:09,040 --> 00:12:11,040
H-E-K-A.

363
00:12:11,040 --> 00:12:13,320
So hiddencourtofhaka.com.

364
00:12:13,320 --> 00:12:14,160
Awesome.

365
00:12:14,160 --> 00:12:15,000
- Perfect.

366
00:12:15,000 --> 00:12:15,840
- Amy, thank you so much for something, Amy.

367
00:12:15,840 --> 00:12:16,880
- Thank you so much for having me.

368
00:12:16,880 --> 00:12:18,440
- Thanks for letting Karen drag you over here

369
00:12:18,440 --> 00:12:19,520
and giving us more.

370
00:12:19,520 --> 00:12:20,560
And that's cream2LowD.

371
00:12:20,560 --> 00:12:23,560
(dramatic music)

372
00:12:23,560 --> 00:12:26,560
(dramatic music)

373
00:12:26,560 --> 00:12:30,560
[Music]